Colours

Colours have a strong impact on people, both associative and psychological, and are therefore important for Saab's visual identity.

Our colour palette are about showing confidence and leadership. Inspired by our heritage and the thinking edge they are used carefully, to provide strength and clarity as well as allowing the eye to focus on what is important.

It consists of two shades of grey as principal colours and four accent colours - yellow, sand, blue and red - that are primarily used to highlight certain items of special interest.

A uniform use of our colour palette helps us to strengthen the position of Saab and maintains a visual expression that is consistent.