In order to build a successful brand, Saab must present itself in a consistent and compelling way. Imagery is a key aspect of our communications, so our approach to the images we use must also be consistent.


These guidelines have been developed to help you use images effectively. They are intended to give you as much flexibility as possible, with a range of image types available.


The guidelines must be followed whenever sourcing, commissioning, creating or using images.


To ensure a consistent and effective approach to imagery within our  communications, we have developed this short guide to help you select (and where  appropriate retouch) imagery. The principles described must be followed whenever  sourcing, commissioning or creating new Saab imagery.