Motion Graphics

Motion graphics will play an increasingly important part in Saab’s communication. There’s a showreel, for input on timing, motion patterns, the grid and suggestions on typographic movements.

Some of the most important ones are:

  • Let typography play a leading part
  • Strive for clarity; one thing at a time
  • Use sound design to mark the uniqueness of Saab. Avoid mainstream, ponderous music and consider other types of music and other audio elements
  • Use voice overs sparingly, and consider target group’s accent
  • Stick to the grid
  • Follow the motions of the progressions in the showreel
  • Logo placement comes in one of two variations only: big and centered or small in upper left hand corner