Banners are paper, cloth or vinyl posters in large format, hanging at trade shows and fairs etc.

Remember to always keep your message and text short on a banner. Its only function is to attract and raise interest. Product facts and information are available from other places, such as brochures and product sheets for example.

Always read the instructions in section How we communicate before starting production of banners.

Banners will have many different formats; both vertical and horizontal.There are no pre-set templates, so logotype, headlines and images must be made in sizes that make them clearly visible at the distance from which the banner will be seen.

Few rules of thumb:

The logo is always placed in the upper left hand corner. Saab is always the sender. Use the information under Imagery when working with banners.