Signage

Company signs

Clear, informative company signs are vital in publicly-accessible areas.
The signage guide available for download gives examples of how Saab presents itself with company signs in external and internal environments.

  • The Saab signage has a white background with black lettering.
  • Use Helvetica Neue Heavy Extended and Helvetica Neue Thin Extended -in upper case.
  • When using the Saab Logotype, always use the full colour version.

Preferred production companies

All signage is produced in accordance with detailed guidelines by the appointed production companies - see below.

Signage Focus Neon AB Tel: +46 (0)8-681 68 00   Flags Creon Promotion AB

Vehicle branding

Providing support to our customers and partners offers a great opportunity to connect high-quality service to the Saab brand. Attractive and well-thought-out vehicle branding is important here.

  • The branding should highlight the service provided by the vehicle.
  • To stay consistent to the Saab base colours, choose a white vehicle whenever it is possible.
  • The logo is centrally placed on the rear section of the vehicle. Two circles, stretching from top to bottom, connect to the logo on their way.
  • Always use the full colour version of the Saab Logotype.
  • A minimum branding of a vehicle consists of the Saab logo with the two circles and www.saabgroup.com.
  • Branding of vehicles must be approved by Saab corporate communications and security department.